Rococco: A Petal Pink.Clean color, high pigment, and performance driven. ILIA reimagined their lipsticks to be long-wearing, truly hydrating, and provide full coverage in just one swipe. ILIA Color Block High Impact Lipstick is crafted by hand and milled with customized pigments in organic castor seed oil to offer four times more pigment than any lipstick they've ever made.